They have to do it now and be ahead to other companies or else they will just be left behind. Facebook have started to realize it, they are now working with their own coins. Its good to have more tech companies, or any businesses to accept cryptocurrency this is a real start now and hope for more.
Big companies are starting to consider cryptocurrency and blockchain tech. Last time I read starbucks accepting crypto, as time goes by more and more companies and financial institutions will follow. I think the trend of blockchain tech and crypto in businesses will have a chain effect, and soon the market demand for crypto will grow.
Indeed,samsung already supports cryptocurrency by placing wallets on units (as for what ive read).If this trend will continue and spread among all remaining big and small company and institution we can see bitcoin on mainstream financial system fast.