Hello Thin,
Per example we have already an ecommerce business ready. cryptodack.com, this is a marketing agency. So when investors buy Bluetherium, it is not only a coin for trading and transactions. The coin has a part of the businesses we are building around the coin.
By growing the online stores, Bluetherium gets more value. The progress to get more online soon is going on.
The BTH we are aware that there will always be altcoins. There are even altcoins with BTC. What is important for us is to grow and get the most attention out in cryptoworld.
That e-commerce has no history and simply provide google ad middleman services. I'll pass.