New developments, and a more active team because it seems like ADA doesnt want to have a new system anymore. Its a sleeping giant and we know that ADA is still a good coin, more exposure in the market and more investors can wake up ADA. Its still on the sideways and theres no real trend for ADA, maybe this coin is just waiting for a bull market before it start to move up significantly.
Bull run is always an answer for every price issue, lol.
You are right, even though their team is actively attending crypto events, it seems they need significant development and hard marketing to increase the price, one big news could change everything.