My personal opinion is they doesn't understand this is a time that any investor should invest more into Bitcoins because after along time BTC has shown us it is not a Bubble or just another financial failure so as investors we should have a clear understanding in order to make this opportunity an advantage
The price of bitcoin is highly-volatile, which means that some investors are not inclined into this kind of investment method. Some conventional investors would prefer investing in a relatively low-risk, low-yield type of investment (i.e. stocks, bonds, etc.). Unlike bitcoin, you may consider this as a high-risk, high-reward mechanism wherein everything depends on its price.
The price has been steadily increasing with little resistance in the past 2-3 weeks. Before the price sat on $6,000 but currently its price is on $8,700. Short-term investments may yield results if you purchased before.