Unfortunately, when non-Bitcoiners (as in the common people) hear about Bitcoin, the image of cryptocurrency and blockchain is still associated most viscerally with scams and fraud - and governments have imposed strict regulations on crypto projects and highlighting that crypto projects/currencies help fund illegal, criminal activities etc. As cryptocurrencies and Bitcoin are more widely used in every day lives - from online shopping to buying houses, to green energy etc. - people will come around to the idea eventually! Imagine if non-Bitcoiners were directed to a large blockchain-based platform that uses tokens to facilitate online shopping for clothes, or to use tokens to directly pay for products offline in stores for example and that the benefits of doing so are attractive enough - it would entice people to use tokens in their daily lives, introduce them to the concept of using cryptocurrency, and perhaps only then it's possible to engage them in conversation about BTC and crypto in general.