The tentative end date for the ICO is August 31st. That may be pushed back a month or so as we plan on pushing back the start of the sale. We plan on having an IEO once our coin list. As a result, it will serve as a fundraising and liquidity event. Since our ICO is registered with the SEC under Reg D 506(c), there is a period of time we have to wait until we list our coin, as there are restrictions around tokens changing hands.