Or, do people actually fall for this stuff?
I give you sumcoin:

https://twitter.com/SumcoinIndex?lang=en

A coin that has no free wallet. You have to buy it on Google Play / iTunes
https://slicewallet.org/

You have to fill out a google form to apply to mine on their pool:
https://docs.google.com/forms/d/e/1FAIpQLScjVseZCjgk21BguY50V3CT_64290C07rTQmi03ZtoZoP2pEQ/viewform

They actually threaten to sue people who mine it elsewhere or even discuss it:
https://twitter.com/SumcoinIndex/status/1116942947969200128

How do people actually fall for this?