Yes, everyone is expecting some positive impact from the coin but we don't know how far the community will react to this crowd sales. Roger Ver supported some projects previously which they have failed to develop the products in the market. So we have to watch them very closely before investing.
On the other hand, absolutely any investment poses certain risks. Risks can not be avoided!
Just such people as Roger Ver and trust towards them from of the crypto community reduce these risks. In addition, the project is conducted by IEO, not ICO and these are quite different things.