It will take some time before Verasity platform can draw a large part of the audience from YouTube. People are accustomed to using Youtube and few have heard of Verasity. It will require a lot of advertising or recommendations from users who receive a reward in tokens for viewing. Sooner or later, more and more viewers will want to receive a reward and YouTube will lose their position if they do not come up with an alternative to rewards for views.
It seems to me that it is pointless to compete with YouTube, but you can simply provide users with an alternative.