You hold closed events, do not say when IEO will be, and even keep quiet about creating your own coin.
Do you draw intrigue?
I think they solve legal issues, because IEO and ICO is illegal in most countries of the world.
Therefore, they consider only legal ways to attract investment.
If you start from the legal component, it is best to hold STO. In this case, the SEC would not have any questions regarding the validity of the project.