This is nothing to be compared to bitcoin how can it possibly happen that the Facebook coin will be another bitcoin simply because Facebook is the team behind it, and again on the regulatory status it does not happen like that government have laws and to get a regulatory framework for a crypto coin is not that easy so many coins have tried to achieve the full regulations but have not succeeded. Any way we will keep looking out for how the coin will perform in the market.
If facebook will going to be the one to manage their so-called coin, then there is a higher chance that it will going to be regulated. They will just going to make sure they have their own blockchain to manage their coin well. And what I can see in there, is a great market adoption that will going to happen. We just need to wait and see what it is capable of.
Who else do you think will be managing the coin other than Facebook, you can see that bitcoin has tried everything possible to enjoy the monopoly they have for social media platforms which they already succeed in achieving, because as of now, they have most social media users and most of the social media platforms.
This blockchain industry they have entered, I am sure they will also try to use their influence to monopolies it by creating a regulated coin and then presenting the solution to the government which government will really support because this has been what government wanted all along.