This is very important but it's so weird sometimes most people invest into projects without reading much into the project and how it plans to solve a problem in the world because it is out of this use case that early investors would gain their profits from when it is widely adopted.
most of the investors only follow a busy investment trend in several investor community groups. they will never read and research better, because they only follow what is said by people who have a role in their community. this happens a lot.
So it means who told them to buy or maybe make an investment have something that he aimed. And then when people start to buy it without research, i am sure who be their leader or who have role wouldn't help them to get their profit back.
Without research you wont be able to learn something more about something especially it is hard to understand and learn the technicalities of crypto market. The newly launched projects are also complex in the beginning but after you are done with its research then it looks quite easy. The main benefit of market research enables you to know more about a particular product so that you make useful decisions.