We wanted to split the fundraising process into multiple phases so that early bird investors get a good price. Also first we considered doing an ICO instead of an IEO so we've got all the tooling to raise funds in a "traditional" ICO-like way. That's why we decided to do the first 2 phases of our token sale as a Pre-IEO so that during this time we can negotiate a deal with an exchange.
And I love the results so far, you guys are doing pretty great with current milestones and keypoints, so you know, I would say that demand will keep growing along with more people getting aboard. And it is already happening