I am not bortherd with hype around a project what i look fot in a project is the solution they will bring to the table, wpp is a good project but yet to deliver a tangible product.
but WPP can give results, even though it hasn't provided a real product but can be profitable in my opinion it's not a problem, indeed the project will be better if it already has a real product because we can better understand and know the product.