Currently all exchanges are in full control of all the records of everything that happens on them. If they were to change something like a balance, how would you prove it? With us every action is signed by both parties private keys, forming what we call a personal blockchain, a chain of signatures between 2 parties agreeing on every action. This gives users the ability to prove foul play.

Example. if we were to steal funds the users would(and should) call us out publicly and show they had funds by revealing that part of their personal blockchain. It would then be on us to show that those users did something with their funds, if we cant provide the users signatures to show what they did with the funds then we are proven bad actors. The goal is that with this tech as the backbone of the exchange we disincentivize ourselves from doing anything remotely untrustworthy because we provide the tools to call us out.