Go check a site like apmex.com or other online seller that does pandas  a panda in general trades about 20% over spot value in non-virtual cash.  Mostly it is due to mintage and the fact they change out the image on the coin every year, thus making them even more desired as people complete sets of them.  I'd expect to pay $52-55 USD for a panda right now retail so the pricing here really isn't that bad at all.

That being said, pending the results of someone else testing out the waters and reporting back I'll be in for a few at this price.