What is the average value of this coin going to the markets?
It depends on the market forces and also the exchange the team is able to list on, if not big exchange like Binance do not expect much of price action from the start but as development progresses we can see the price grow. I don't know again if the team has contact of any market maker that can help them generate interest at a start
I do not plan to do market-making in any way.
Let the development of the project go in a natural way.
In General, for me the trading volume is an important indicator, but not the main one.
Much more important - people's interest in the project as a whole and the benefits that the project will give to people.