This is a very pleasant opportunity, until this moment I did not know such similarities with Binance.
You can take all their advantages from the Binance exchange and implement them already on your exchange, this is not a crime.
This is provided that Binance does not have any patented features. But in general, of course, they need to take the best from the leaders and introduce them into your exchange. This strategy should bring dividends in the form of new users and growth in popularity among traders.
The strategy is very simple, take only the best from your competitors.