Low public awareness is the biggest challenge for crypto investment. People learn a little basics, and want to get quick money, which easily leads to the devastation of personal budget. Frankly speaking, I myself looked at the ICO projects with delight, although I was surprised at the number of scammers with such a volume of interesting ideas. But I was helped by educational materials of the blockchain and cryptocurrency on the taklimakan platform. And now I see that it is better to study the investment system than to give money to ICOs, most of which will not be implemented