There are many ICOs out there, but more than 50% of them fail.
From my analogy, could this be the reasons why ICOs fail?
1. Being too complicated:
If you want investors to favour your ICO, make sure they understand your coin offering. Be concise yet interesting, creative yet not too techy and try to explain concepts from scratch. Of course, the detail you go into is likely to depend on your target audience.
2. No unique Use case and lack of creativity:
The reality is, ICOs are not straightforward and with new ideas and concepts arising daily, you need to get noticed and that means coming up with some unique Use case
So, before a developer even attempts to launch an ICO or enter the crypto world, ask yourself: "What will make investors choose this particular ICO over a competitors ICO?"
I believe the list continues.
These two reasons are very valid reasons in my books, they are the reason I pick out certain projects from the crop out there and dig deeper to see if I'd love to invest.
Seeing a project like
ECOMI though offering an app to serve as a marketplace for trading digital collectibles lightened up my mood, giving me hope that there are still great, not so complicated projects out there.