It will be worth. If you can remember the BNB price was around 5$ before a couple of months. Now it's around 35$. They are using IEO for that. Sometime it will become 100$ at the end of this year.
This Idea they had using their coin as the main investment coin for IEO is really working out for them, I can see that each time they successfully carry out an IEO project, there is always a very great increase in the value of the coin.
Now that they are the major dominant of IEO and the most reliable exchange when it comes to IEO, the price of BNB will really go very high in future, and I am afraid that this might be the major killer of Ethereum with their chain products that is performing very well. Virtually most project now are very comfortable with Binance chain and some already making use of it, I guess very soon, most new project will consider Binance chain first before Ethereum.