A centralized currency can not mean real competition for bitcoin, since taking into account that it will be available to Facebook users, it is a fact that privacy will never be a factor in our favor. In addition, Facebook is facing many challenges in terms of its decline in popularity and its tendency to technological monopoly.
Maybe some speculators will be able to invest in that coin looking for some economic benefit, but those same investors will always have bitcoin as a safe haven and as a preferred cryptocurrency.