There are many ICOs out there, but more than 50% of them fail.
From my analogy, could this be the reasons why ICOs fail?
1. Being too complicated:
If you want investors to favour your ICO, make sure they understand your coin offering. Be concise yet interesting, creative yet not too techy and try to explain concepts from scratch. Of course, the detail you go into is likely to depend on your target audience.
2. No unique Use case and lack of creativity:
The reality is, ICOs are not straightforward and with new ideas and concepts arising daily, you need to get noticed and that means coming up with some unique Use case
So, before a developer even attempts to launch an ICO or enter the crypto world, ask yourself: "What will make investors choose this particular ICO over a competitors ICO?"
I believe the list continues.
ICO can be determined by their purpose , good team and developer , community support and trust. we can say you can add creativity in ICO but the question is does the team can implement it or the team are capable of doing it. there are a lot of creative ICO but after the offering they just simple disappear because they cant implement what they promise and due to lack of trust ICO will always in the way to fail because other ICO already exhaust the trust of the investor.