"Hodling" can still be very effective whether or not we're in a bear market, it just hugely depends on how long you're actually willing to hold your coins/tokens. Short term though? of course it isn't likely to work. But if you hold it for years to come? It could definitely work; but it also depends on which coins/tokens you actually hold.
For now, I prefer "Hodling" assets that I get from work as a bounty hunter. Because I believe, the project I am working on is the value of its assets will definitely increase. And in my opinion, cryptocurrency in the market is still gray, except stable coin. We don't know what will happen in the future, whether up or down.