I just reviewed the site, road-map and wp and looks like this project has an amazing plans and use cases but this cannot be done easily, a massive marketing campaign should be placed after the IEO, now may I know what are your plans to promote your platform to reach more users worldwide?
You can read about it in white paper. There I found a section that describes the steps of the marketing strategy in detail.
https://ico.guider.travel/WP_EN.pdfYes, the team took into account the moments that are associated even with ineffective advertising. I think that qualitative Analytics of the promotion process will help to choose the optimal strategy.