There are many ICOs out there, but more than 50% of them fail.
From my analogy, could this be the reasons why ICOs fail?
1. Being too complicated:
If you want investors to favour your ICO, make sure they understand your coin offering. Be concise yet interesting, creative yet not too techy and try to explain concepts from scratch. Of course, the detail you go into is likely to depend on your target audience.
2. No unique Use case and lack of creativity:
The reality is, ICOs are not straightforward and with new ideas and concepts arising daily, you need to get noticed and that means coming up with some unique Use case
So, before a developer even attempts to launch an ICO or enter the crypto world, ask yourself: "What will make investors choose this particular ICO over a competitors ICO?"
I believe the list continues.
Well i dont think being too complicated is a problem, i believe bitcoin are complicate if im not wrong, but still you would learn about it if you want to invest on it, i believe this case is not a problem cause people that love to learn will learn it no matter what as long as its interest. I do agree that ICO started to lack of creativity and its just like copying one to another ICO and i do think the fraud is also the problem why the ICO fail, there is a lot of ICO that success but end up to be scam project and this is the big problem in investing in ICO, the investors are lack of protection and we still lack of regulations to protect investors, i do believe this is the reasons why SEC and some countries are banning the ICO.