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It can bring more attention not only to Bitcoin or the crypto industry but the project itself where only newbies will support and patronize entirely.
I hope this will happen man. Zuck only looks for profit everywhere, it is clear from his actions that he never gave a shit about the users even while handling the most succesfull social media platform ever.
If this brings more attention to
BTC, thats the best thing zucker can do (indirectly ofcoz)