Yes, of course, it sharply helps. And smart contracts are used all over the ecosystem to make everything very transparent. And of course, in my opinion, this is an amazing competitive advantage, as transparency in the food industry is obligatory
Agree with you. So seems that Sesame Token will allow millions of people to use and and experience an app "powered by Blockchain" without the complexities of the technology. But talking about reviews and smart contracts, how exactly will the platform make everything objective? Are you aware?