there are many advantages to using location. I think if the project will cooperate with advertisers and add advertising to the game they will be able to get a huge income as the users themselves.
Thank you for your comment, and yes, exactly. Our game is free to play for our users, but we would receive an income from the Advertisements packages. And that only for extra advertisement points, otherwise being listed in our game is free for business also. We want to give the equal opportunities to everyone.
However, the users have the chance to profit from the advertisement too. We have created our Ambasador Program that rewards users that propose or bring in new businesses. Also for watching the advertisement ( and we really tried to be very creative with this point by intertwining it with gamification) users will get poits inside the game.
We are aiming to create a win-win situation for the whole community, so that everyone who participates have the chance to be rewarded.
Together we are stronger

Thank you for your comment, very much appreciated.