The project should consider organising an airdrop campaign if the cost of organising a bounty is expensive, Airdrop could also go all long way in promoting the project and increasing its popularity.
Yes, I concur, Airdrop campaign is also a promotion tool utilized by projects to generate project popularity and loyalty. It could be useful in boosting the community and general public awareness about the project.
The project will have its airdrop when the company associated to the project launches its Exchange, in which they will be able to pay the income with XSR, in turn said exchange will have support for assets ravencoin, tron, nem.