I dont think Steve is serious about wanting to improve the impact his advertising campaign has on the forum.
IMO, he should hire someone to help manage it, based on his request to message him on telegram, it doesnt sound like he even has time to review applications. If he were to perform even very basic due diligence on potential participants, it would go a long way in weeding out the spammers he could have basic requirements such as minimum earned merit and recent earned merit, and review the last couple of pages of potential participants post history. If he were to even casually check post lengths on several posters, he would pretty quickly weed out any spammers who make their way into the campaign.
The biggest evidence that Stake has no interest in weeding out the spammers from their campaign is their pay rates. No one in their right mind would advertise for them at the rates they are offering, who has halfway decent post quality. They would choose to either not advertise anything, or find another campaign that pays 10x as much. The only people they will attract are those who have no idea what they are talking about and are willing to post crap.
As it stands now, their advertising campaign is doing more harm than good because it is associating their brand with harm to the community.