And that's the part I really don't get! Stake is a good site and trusted site. From what I've seen, it had a good image until this campaign came around. It just doesn't make sense.
When it comes to pure advertising it does.
It is about having their logo/image all over the place. It is subconscious. I honestly doubt that having people doing good posts with the stake logo would change anything for them.
The more often you see the logo, the more likely you are to chose their service over another.
So it does make sense, it is simply not respectful to the community is all.