From what I understand the algo will be CPU friendly but also GPU, FGPA and very easy to fabricate an ASIC for in the near future.

The algo won't be memory hard like DaggerHashimoto.

The threat of ASICs will only exist if ETC ends up actually being worth spending millions for to design an ASIC, since its not cheap. So I guess they don't worry about this now, maybe in the near future.

Should be an interesting developement none-the-less.