The reason for incresing of the price is related with Turkey ,
There are lots of people offering non-cyrpto people about HOLO via whatsapp messages as a secret way of being rich.. They are telling that just buy 1/10 of all your money and forget it in a wallet.. it will gain 1000 X in future..
its a viral marketing i guess by the supporters ..
In every project is existing such users which invested and share in social messengers such fomo. But this is not a reason. Devs probably paid for pump on Binance etc at the beginning. Some projects are growing even without reason...