What exactly do you mean by No-ICO projects? Give an example so that people understand what you are asking. Projects have more control if they hold funding through ICO. So in that way it gives scammer chance to set a trap since there is no third party to look over it.
Exactly where the dilemma is coming from actually. I really don't get the angle is coming from really. Cos i don't know how a project will survive without generating initial funds to finance the growth thereof.. Although i have heard about some actually I.e lottery and gaming projects which only wanted the publicity of their respective platforms to the general public