why do you think it's obligatory for new ICO to be "shitty"? OP did not say anything about his business model, they asked how to go out on the market using ICO.
A good project is not only a good idea. The person running the ICO must be able to accomplish that idea successfully.
OP clearly can´t do that, as he just came to bitcointalk asking stuff that he could have googled and got a better answer in less than 5 minutes.
If he can´t google easy stuff, how will he find answer to complex questions that will certainly pop up when he is developing and running his "good project"?