IOU has much more capable than other e-commerce platforms and that's why it has started gaining users attention since from the beginning. So it will succeed sooner.
Yes, that's true, it is also possible that the launch of the platform will be much earlier than the allotted time.
It will be great if they can managed to launch the platform earlier than we expected because right now, the market is starting to be better compare before. Maybe it is a good opportunity to make this one more functionable that can give satisfaction for the users.