Would you consider an IEO, perhaps? Currently, it has its own trend, people are leaning their trusts more on it, and it helps to get listed on the exchange holding the IEO once finished, so there's lots of perks. Although the reputation of the holding exchange should also be a good consideration to ensure success
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For now, we are working for make a minimal viable product of secure swap, with our own resources.
We think having a minimal working exchange and network can increase the trusts about Secure Swap, we restart ICO (or IEO ?) after that.