This cycle always happened so many times. When they are thinking if they can create a new platform that will have owned by them and they will do that for money. Remember what was happening with dan Larimer and that story looks similar. They have known if they can't be a billionaire caused by tron was owned by Justin. Remember Justin created bittorrent ico for money purpose only.
Just curious about when this cycle will end.
Probably not soon. The market is constantly arriving newcomers who do not know the state of affairs. They do not give the prices of junk coins / tokens to fall to zero. The founders of many blockchain projects, after how they receive financing and profits, immediately rush to invest this money in other projects, including their own competitors. Chasing easy money is the only thing that interests them.