This is of course a kind of marketing ploy, but also a good opportunity to attract more people to invest in the project. Moreover, the projects coin holders will be shareholders because they will receive a part of the company's profits.
We need to communicate more often with our clients, tell them about the life of the project and hold conferences, live communication is best.

I now very rarely see such things on the market, that they hold some kind of conference projects, since everyone is just raising money