Facebook will use it's coin to distract the public from Bitcoin and it will try to become the dominant cryptocurrency.
I totally disagree with the people talking about adoption while it is totally the opposite. How it will help Bitcoin once everyone will have FB coins in their new digital wallets and will be able to buy anything they want instantly and safely? The adoption we were talking about will be zero if facebook coin succeeds.
You should understand that another technological war is unavoidable, this time it will be Facebook Coin vs Bitcoin.