Just many exchanges are asking a lot of money for the listing. And if you want to invest in technology, then you are doing it in vain, as long as you keep the tokens of any project, a strong competitor can come out, and your project will never be in demand. Better buy a bitcoin.
Exchanges with good reputation and good volume has a high price of listing, therefore, if you aim good exposure in the market, your project has to raise a decent amount so that project will be seen in big exchange like Binance. The trend says, that most coins listed in Binance gained a decent volume and that volume will inspire you to work on the project so it will grow in the long run, as the volume remains, it's future to grow has a good chance.