Are they using the same blockchain as Bitcoin? If so then I will agree with you. Can you lead me to the uptrend of BTC history when JPM embraces blockchain tech? If you are correct then I will stand to be corrected.
Article -> Bitcoin gets delayes boost from JPMorgans Embrace of Crypto , please read it 
,Well then eventhough I am not convinced, I have to accept that it does push Bitcoin price but the article came from bloomberg.
. Though somehow an article with TA had been published that Bitcoin will gain its momentum by February (repeating history). https://www.coindesk.com/february-is-often-good-for-bitcoin-prices-will-history-repeat-in-2019 even before JP Morgan announces his own crypto.