So many questions come to my mind upon reading this, but first thing first, I didn't see an explanation about, as well as don't understand why, you'll need blockchain for this. If you wanted to launch a breakthrough innovation in sport category, then the application and involvement of blockchain would likely limit the spread as this community is relatively narrower compared to if you ride with something more conventional like gym chain, etc.
We have two products actually, Midascapsule and MidasEngine, our token (MidasCoin) connect both and more, it works as a anti-counterfeit measure and reward program.
It is also works as one discount incentivizing the purchase of capsules (suppose you buy one MidasCapsule for EUR 1.00 and have earn one MidasCoins of EUR 0.20 *illustrative example)
Tokens are also one great mechanism for crowdfund the project and creates one monetary base to helps the development of the MidasEngine.
So the application of blockchain on your project is more to fight against counterfeit product and incentivize buyers? Or will there be other benefits/application that you hope to gain from it?