Binance rose to fame like really fast, but anyway, I don't think that makes it the strongest or the biggest exchange there is. Binance is big, I know that, but there is Coinbase to compete with it as well. Coinbase is another big exchange and is even bigger than Binance. But their only problem and what makes binance to seem like they are getting better is because coinbase do kyc and lots of people who trade or makes use of cryptocurrency don't like to do kyc. So binance is beating them with that and another thing is that coinbase does not allow trade from every location, there are some countries that are restricted from reading with coinbase, whereas in binance anyone is free to trade. If they can take out all these rules, then they will be beat binance hands down.