Bitcoin will never be instant, and that's why people won't use it long term. In our dynamic world things need to be fast and instant.
bitcoin was never meant to be "instant-confirmation" and people have been using it fine so far knowing it is not like that.
although bitcoin fees these days are not a problem as you think but i agree that having such high fees and having them shoot up like what it did over the past 30 minutes is bad for bitcoin adoption as a currency.
Exactly, i think that too many websites and exchanges are promoting their services using claims like "instant transaction", "instant confirmation" as a part of their marketing strategies - it crooks the real time of the whole transaction, which for me is not the main problem in the adaption process.