Banks with no doubt will shill Libra with their most effective and expensive marketing. That's how I only see it.
Legacy banks want no part of it. Libra only threatens their market share for international remittances, as customers will move away from bank wires and towards the cheaper payments offered by Libra. Companies like Stripe and PayPal might be along for the ride, but legacy banks will probably be pushing their own competing products.
Included in the List of companies supporting Libra, are VISA & MASTERCARD
One thing about Libra , it is encompassed inside the FIAT model (it can never outgrow FIAT Supply only grow it),
while Bitcoin can and does operate outside of the FIAT model (It does not have to be limited by it).