what's the main advantage of this coin?
The project seeks to protect the consumers of luxury products from duplicate or sub standard goods. With the use of Blockchain technology, the verification for the authenticity of a product is easier and swift.
But marking the goods and tracking the supply chain is only possible if the manufacturer becomes part of Bow eco-system. A project needs to spend a lot of effort on attracting a large number of manufacturers to its program.
And there is no doubt that there are already a dozen of other projects which want to offer things like supply chain tracking.