Well, it's similar to margin trading in my opinion. And that is something a lot of people seem to enjoy. So I guess it's definitely something that the community likes and will also use. And it's yet another feature for BitMax which should attract more traders to their exchange.
No. i dont think so. This probably looks like gambling in my mind. Something similar had pal Network.. but dont have anymore.. Margin trading have a lot of exchanges nowdays...
I too think it's kind of gambling where you bet on something and if your guess is correct then you will win. Only difference here is that there will be no case of cheating.