In the country  where I live in, Mall-wide SALE is as constant as the rising and setting of the sun. When there is payday, malls here offer 50-70% discount on selected items. Consumers not knowing that the really did not saved at all because they were fooled into thinking that these sale items are the items that they need when actually they are not--these tings will just pile up in their homes, take up spaces in the end losing its value for nothing.